E39. Embracing your Calling with Rha Goddess

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Aine Rock

Mindful Musings
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Certified high performance coach, breathwork facilitator, and podcast host. Here to support you with breathwork and meditation, high-performance coaching, and somatic embodiment & healing practices.

Hi, I'm Aine Rock


“One of the fundamental shifts to support finding and owning your purpose and your calling is to get still, and to start going in as opposed to seeking.” – Rha Goddess

Some of us know what we’re here to do. It comes to us early in life with crystal clarity. Others of us will have all kinds of experiences until something finally clicks much later in life. This week on Rock Your Joy, Aine spoke with Rha Goddess, Founder and CEO of Move the Crowd and author of The Calling: Three Fundamental Shifts to Stay True, Get Paid and Do Good. Take a listen to hear Rha’s insights on how to utilize this “great pause” we’re experiencing to help guide us to what’s next.

Early in the pandemic, Rha had a dream where she fought to stay afloat in a wild storm. Suddenly she heard a voice say, “Do not fight the waves. Let the current carry.” It’s a message each of us can benefit from, and not just in this year of massive change. Many of us have what Rha would call purpose anxiety: Who am I? What am I meant to do with my life? What if I go for it and it doesn’t work out? 

Rha Goddess, Founder and CEO of Move the Crowd, admits she came to her own purpose kicking and screaming. After a life-changing wake-up call, she chose soul coaching and authorship to help people find their purpose and work through three major conversations that often stand in the way. Through her most recent project nFormation, a membership-based technology platform for high-performing women of color, Rha has experienced how purpose can evolve and change over time, particularly when we analyze how our personal gifts align with the times in which we live. 

Rha Goddess is our guest on this week’s episode of Rock Your Joy where she discusses how the “great pause” has given us the gift of time, her book The Calling: Three Fundamental Shifts to Stay True, Get Paid and Do Good, and the evolution of purpose and its alignment with the times. Take a listen!

  • (01:00) – Embodied Leader Workshop

  • (02:48) – Champion for the spirit

  • (04:02) – The sacred pause

  • (11:45) – The Calling

  • (19:38) – Inner foundation

  • (25:43) – Divine experiences

  • (30:37) – Worthiness

  • (33:50) – Are you willing to be the one?

  • (36:40) – nFormation

  • (45:24) – How is Rha cultivating joy?

Rha Goddess is the entrepreneurial soul coach behind hundreds of breakthrough changemakers, cultural visionaries and social entrepreneurs. Rha’s work has focused on issues of racial justice and equality, electoral politics, offender aid and restoration, mental health and youth and women’s empowerment and contributed to initiatives that have impacted millions of lives. Her work has been featured in Time Magazine, Ms Magazine, Variety, Essence, the Source, Redbook, Forbes, Fast Company and the Chicago Tribune, among others. As a sought-after speaker, Rha has led the conversation around a “whole self” approach to entrepreneurship as key to a more just, harmonious and sustainable economy and culture. As CEO of Move The Crowd, Rha is galvanizing a movement of 3 Million entrepreneurs dedicated to re-imagining “work” as a vehicle for creative expression, financial freedom and societal transformation. Rha’s book, The Calling (St. Martin’s Press) leverages her unique methodology into a step by step blueprint for finding your purpose and making your most profitable contribution. 

Aine Rock is an artist, entrepreneur, mom and High Performance Coach working on becoming the best version of herself and inspiring others to do the same. Rock Your Joy is a place for women to share the unique ways they find, cultivate, and celebrate joy. We’re often so focused on things happening to us that we forget that joy exists within us. Tune in every other week as we find that joy, together.

If you’d like to receive new episodes as they’re published, please subscribe to Rock Your Joy in Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.

Podcast episode production by Dante32.


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